.png)
The Farmville Area Chamber of Commerce has received $2500 from the Virginia Tourism Corporation’s (VTC) Recovery Marketing Leverage Program (RMLP), designed to help local and regional tourism entities attract more visitors by leveraging limited local marketing dollars through a local match of the state grants funds.
More than $1.9 million in matching grant funds were awarded to 161 local tourism initiatives through this program. This funding cycle, local partners will provide more than $5.6 million in-kind value to match the VTC grants. The grants will ultimately impact 483 statewide tourism entities.
Your Farmville Area Chamber will use the VTC Recovery Marketing Leverage grant funds to promote chamber members’ businesses as well as businesses within the Farmville downtown district with paid ads on social media.
“We are so grateful and excited to receive this grant from VTC. Funds will go directly towards not only promoting our members, but also some Farmville Downtown Partnership businesses that are not chamber members” shared Anne Tyler Paulek | Executive Director of the Farmville Area Chamber and Managing Partner for Farmville Downtown Partnership.
The COVID-19 pandemic has had a devastating impact on the tourism and hospitality industries in Virginia. As the Commonwealth slowly reopens for business, VTC offered these grant funds as a first step to re-entry into the marketplace to spur economic activity and future travel across the Commonwealth of Virginia.
“Tourism is a crucial section of the Virginia economy and when we invest in this industry, we support local job creation and drive regional economic growth, which is desperately needed now due to the pandemic,” said Governor Ralph Northam. “These funds give localities and businesses access to critical marketing resources that will help bring more travelers to our Commonwealth, increase visitor spending, and grow demand for Virginia products.”
Tourism is one of the Commonwealth’s largest economic engines, with visitors to Farmville, Virginia spending more than $27,00,000 in 2019, supporting 261 work opportunities and contributing $516,109 in local and state tax revenue. The tourism and hospitality industries have also been among the hardest-hit by the pandemic, experiencing decreased revenue and job loss, along with the temporary closure of many tourism-related businesses. A revived tourism economy can help spur new economic activity and inject critical funds back into Virginia communities.
The Farmville Area Chamber of Commerce exists to improve the lives of those living and doing business in our community. Alongside our members, we provide educational initiatives, promote tourism, serve as advocates for local business, and seek opportunities to aid a diverse and growing population.
About Virginia Tourism Corporation
Virginia Tourism Corporation is the state agency charged with marketing the Commonwealth as a premier travel and film destination. In 2019, visitors to Virginia spent $27 billion, which supported 237,000 work opportunities and contributed $1.8 billion in state and local taxes. To learn more, visit virginia.org
-
Farmville Area Chamber of Commerce Receives Virginia Tourism Corporation Recovery Marketing Leverage Grant for Tourism Marketing
Wednesday, November 18, 2020
-
Chamber Champions:
Platinum Sponsors
Diamond Sponsor
Gold Sponsor
Silver Sponsors
Bronze Sponsors
